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2024-2025 Catalog
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BUSN 222 - Introduction to Sports Marketing

3 Credit Hour(s)

This course provides the fundamental skills and techniques needed to successfully plan and implement sports publicity and marketing. Topics include sports franchise promotion, branding, endorsements, finance, sports identification, consumer loyalty to a team and consumer loyalty to participation sports, as well as the changing landscape of sports marketing.

Prerequisite(s): BUSN 202 


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